Following redistricting, Rep. Julia Letlow needed to introduce herself and connect with voters across Louisiana’s 5th Congressional District. Drive executed a multi-platform campaign with digital billboards, Facebook ads, and radio to reach constituents where they are. This strategic mix of media raised awareness, reinforced her message, and expanded her presence in the district.
With a constituency spanning both urban and rural communities, it was crucial to use a layered approach. From eye-catching billboards to hyper-targeted Facebook campaigns and trusted local radio, Drive helped Rep. Letlow make a memorable introduction to voters across Louisiana’s 5th.
"Drive is on the cutting edge of using digital media to clearly communicate politics and policy to regular people. Their content creation, customer service, and political understanding are unmatched. Thanks to their expert team, they made it possible to reach new constituents and make an impact in our district. You can’t go wrong with Drive!"
Matt Smith, Communications Director for Congresswoman Julia Letlow
